Mudd Jeans

MUDD Jeans is a popular fashion among teens, and adults! Parents like them because they are priced under $40, and kids like them because they offer fresh and hip styles that look good. These teen jeans come in sizes 0 – 13 and can be found in different colors, washes and styles. Their main market is girls ages 15 to 24. MUDD clothing is well-made and holds up through multiple washes and regular wear and tear. Everything bearing the MUDD logo is designed to be trend-setting, modern and edgy.

The MUDD brand began in 1995 with their flare jeans. Today their jeans represent independence and a freedom of choice. The company’s mission is "To provide the junior market with a fresh, hip line." However, you will also find adults who love the style, which shows off their curves and “booty”. The company got its name from a style of funky brown jeans. You can now find MUDD jeans in junior clothing sections of about 450 stores nationwide and in numerous online stores.

The most popular style of Mudd Jeans is hip-hugger jeans with a flare. This hip-hugger style first became popular in the 1960’s and came back again in the 1980’s. They got their name because they literally hug the hip. Instead of sitting on your waist, they rest on your hips. The style is popular because it is a tight fit around both the hips and thighs. They then flare towards the bottom. Hip-hugger pants are worn low, often below the belly button and exposing the midriff when a shorter shirt is worn. This style is perfect for showing off belly-button rings. When the wearer bends over, it is not uncommon to see their underwear. MUDD Jeans come in stretch denim, which gives comfort by allowing the pants to move and breathe.

MUDD products come in a variety of washes including dirty tinted, black faded, dark wash, medium wash and light wash. Other jean styles include 5-pocket jeans, the skinny jean and the extended tab jean. They also recently launched a new style called Delicious Curves, which is designed to make curvier women look good. Recording artist Ashanti was signed to represent the new brand.

You will also find other fashionable teen clothing from MUDD, including:

• Trendy shirts
• Teen skirts
• Shorts
• T-shirts
• Jackets
• Sweats

The clothing line is trendy and a big hit among teens.

MUDD offers other products besides fashionable clothes. You can purchase everything from belts to shoes to purses bearing their logo or name. Their bags are known for both their style and functionality, and the shoes are one of their most popular products.

You can find the following accessories bearing the MUDD Jeans logo:

• Purses
• Belts
• Shoes & Sandals
• Watches
• Hats

MUDD Jeans are easy to find. You can find them both in stores and online, including at the following locations:

• Bealls
• Bon-ton
• Boston Store
• Carson Pirie Scott
• Gadzooks
• Goody’s
• Gottschalk
• JCPenney
• Kohl’s
• Macy's
• Mervyns
• Sears
• Stage Stores
• Vanity

They can also be found online at stores like Alloy, Teen FX and Kohl’s online store.

When the new 2006 school year started, MUDD unveiled a new marketing campaign targeted towards looking good while doing charitable work in the community. The MUDD Girls Move the World campaign focuses on encouraging teens to get out there and make a difference in the world. One commerical focuses on a teen from New Orleans who had survived hurricane Katrina. Her tagline reads: "This fall, I will rebuild my city." They created a website My MUDD World for teens to share their stories and find out more about the company.

In 1995, MUDD began with the purpose of bringing a fresh, hip line to the junior market. They were an immediate hit with their unique flare in a variety of washes and leg openings. The industry quickly recognized the new company as offering both trend-setting styles and quality products.

Their marketing is geared towards celebrating diversity amoung the younger generation. They quickly evolved the line to include everything from shoes to hats and expanded from the USA into Canada, Europe, Asia and Latin America. Currently the company is valued at $500 million wholesale and $1 billion at retail.

No matter your age, if you are looking for affordable jeans and accessories that are hip and trendy, you may want to take a look at what MUDD has to offer.

Written by Debbie LaCroix.

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